![]() They roast Sunday through Thursday for an average of around 1,300 pounds of coffee each week. The last place we stopped was their roastery. It was so interesting to hear about their philosophy on finding good coffees and the process they go through to source different beans. They use a really cool Ikawa air roaster that I had never seen before for their tastings. They also use the tasting table to sample new coffees they are thinking about purchasing (while I was there they were sampling 20 different naturally processed options from Yemen). Every morning, at least two members of their quality assurance team taste the coffees roasted the day before to make sure they meet the MadCap standards. A view of the menu from the Fulton Street location of Madcap Coffeeįrom the café, we moved to their training & tasting area. It is a story of the farms, the roasters’ relationships with them, and the craft of growing/processing the coffee in a way that is profitable, sustainable and produces the best coffee available. The story and process of coffee is so much more than the black drink we enjoy. ![]() These types of stories are one of the main reasons why I love coffee. We discussed their relationships with coffee farms, the process of traveling to find new coffee and visit farms, and how MadCap handles pricing of the green coffee to make sure it is profitable and sustainable for the farmers. Most of their coffee relationships are perennial, like their relationship with Luis, which has been going on since 2010. While drinking it together, we discussed MadCap’s approach to buying coffee, which includes almost all direct relationships with the farmers. We started in their café and enjoyed a cup of a Colombian coffee from the farm of Luis Reinosoi, which was a beautifully complex cup of coffee with robust fruit and citrus notes. I met with Andrew Grassmick, their Roastery Manager, who has been with MadCap nearly since its inception in 2005. I learned a lot about Madcap, their approach to coffee and more. A few weeks back while visiting Grand Rapids, I had the awesome opportunity to go to Madcap Coffee and do a roastery tour at their Fulton Street location.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |